Within financial industries, asset management is one of those the general public know the least. Still, it's now a key stakeholder for financing economies and it has been enjoying an ongoing and strong growth, without any major disruption from financial crisis nor pandemics. As of late, this growth has been channeled, or even triggered, by three major forces. First, the structural decrease of interest rates increased the inflows into investment funds. Second, albeit as much disrupted by digitalization as the overall economy, asset management is still mostly insultaed from competing internet behemoths. Last, both clients and regulators are forcing asset managers to use environmental, governance and social concerns as prerequisites to serve financial returns to investors.